Principals

Greg Koorhan

Greg is a Principal and the Managing Director of Crossbow Studio. He is charged with holding our vision, keeping our services valuable and at the forefront of the industry. His background includes ten years in advertising as Creative Director for various Los Angeles agencies, coupled with nine more years in interactive design and marketing services, resulting in extensive experience integrating 'traditional' media with web development and online marketing.

Prior to partnering with Terry Whitaker in forming Crossbow Studio, Greg spent the last four years consulting with local companies and producing their marketing material.

Greg graduated from the University of Michigan with a BFA - having triple-majored in Graphic Design, Industrial Design and Photography.

Terry Whitaker

Terry is a Principal and the Account Service Director of Crossbow Studio. Her focus is developing and strengthening the firm's relationships with clients that include commercial real estate developers, architectural, accounting, and other professional service companies. Her combined background of classical brand management from Nestle Food Company and The Walt Disney Company with more recent business development roles within the Commercial Real Estate industry helps form the basis for Crossbow’s differentiated positioning as a marketing firm specializing in the business to business arena.

Terry graduated from Villanova University with a BS in Business Administration with a concentration in Marketing. She serves as a committee member of CREW Philadelphia and is also a member of SMPS and the Urban Land Institute.