Crossbow Studio

You’ve heard the expression,  “It’s just business, it's not personal”.

MarketingSherpa is a wonderful resource for marketers and is constantly sharing great research.

Isn’t “authenticity in marketing” an oxymoron? Most would say yes. We say the opposite.

I don’t know about you, but I love hearing a great story. Marketing, especially when dealing with intangibles like marketing professional services, is all about storytelling. Here are ten great tips to help you craft a crowd-pleasing story about your firm for either a listening audience or a reader.

Two days ago, I met with a potential new client.  She was attractive and gracious, smart and professional. But of all of her qualities, the one I admired most was her attention to language.

During our one-hour meeting, she twice corrected herself when choosing words that didn't quite match her intentions - and me once (when I was second-guessing her intent).