Crossbow Studio

Two days ago, I met with a potential new client.  She was attractive and gracious, smart and professional. But of all of her qualities, the one I admired most was her attention to language.

During our one-hour meeting, she twice corrected herself when choosing words that didn't quite match her intentions - and me once (when I was second-guessing her intent).

It's amazing how often we all need a refresher course on how to email (myself included). It has become so much a part of the vernacular of our lives; we pay little, if any, attention to our own practices. It is, however, one of the most important ways a person creates an impression.