Crossbow Studio

Here are ten items we believe are critical to marketing success.

True story: July 5, 2007, the updated Yellow Pages Books were delivered to our lobby (one for each office).

After a week, only we, Crossbow Studio, had taken ours — but only to place gently into the recycle bin. After three weeks, we recycled all the rest. Ten years ago, these books full of useful information would have been snatched up immediately. Today, however, the Internet has replaced our Yellow Pages, Dictionary, and Encyclopedia — as well as the way we make reservations, find mates, and order books. These are some of the most popular tactics that may help get your company recognized on the Internet:

From Wikipedia, the free encyclopedia:
Influencer marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. Influencers may be potential buyers themselves, or (in the case of business-to-business transactions) they may be third parties.

I don’t know about you, but I love hearing a great story. Marketing, especially when dealing with intangibles like marketing professional services, is all about storytelling. Here are ten great tips to help you craft a crowd-pleasing story about your firm for either a listening audience or a reader.

The turbulence in the credit markets that began at the end of last summer and has by now infiltrated most aspects of our economy is expected to create lots of uncertainty in the first quarter of 2008 - and possibly beyond.

The commercial real estate industry, a market near and dear to our hearts, is not going to be able to avoid the overall unrest.