Crossbow Studio

I don’t know about you, but I love hearing a great story. Marketing, especially when dealing with intangibles like marketing professional services, is all about storytelling. Here are ten great tips to help you craft a crowd-pleasing story about your firm for either a listening audience or a reader.

Two days ago, I met with a potential new client.  She was attractive and gracious, smart and professional. But of all of her qualities, the one I admired most was her attention to language.

During our one-hour meeting, she twice corrected herself when choosing words that didn't quite match her intentions - and me once (when I was second-guessing her intent).

The turbulence in the credit markets that began at the end of last summer and has by now infiltrated most aspects of our economy is expected to create lots of uncertainty in the first quarter of 2008 - and possibly beyond.

The commercial real estate industry, a market near and dear to our hearts, is not going to be able to avoid the overall unrest.