| marketing, communication | 29 Apr 2008 |
| Storytelling | Comment (0) |
I don’t know about you, but I love hearing a great story. Marketing, especially when dealing with intangibles like marketing professional services, is all about storytelling. Here are ten great tips to help you craft a crowd-pleasing story about your firm for either a listening audience or a reader.
| courtesy, communication, business | 4 Feb 2008 |
| Words Matter | Comment (0) |
Two days ago, I met with a potential new client. She was attractive and gracious, smart and professional. But of all of her qualities, the one I admired most was her attention to language.
During our one-hour meeting, she twice corrected herself when choosing words that didn't quite match her intentions - and me once (when I was second-guessing her intent). What stood out even
| web, professional services, marketing, e-mail, business | 26 Dec 2007 |
| Behaving like Bulls | Comment (0) |
The commercial real estate industry, a market near and dear to our hearts, is not going to be able to avoid the overall unrest.
| e-mail, courtesy, business | 30 Oct 2007 |
| Business E-mail Reminders | Comment (0) |
| professional services, networking, marketing | 15 Oct 2007 |
| Know Your Influencers | Comment (0) |
From Wikipedia, the free encyclopedia:
Influencer marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.
| employment, culture | 18 Aug 2007 |
| Portrait of a Crossbow Intern | Comment (0) |
| networking, branding | 9 Aug 2007 |
| Personal Branding and Networking | Comment (0) |
| web, professional services, marketing | 2 Aug 2007 |
| Are YOU Online? | Comment (0) |
| professional services, networking, marketing | 19 Jul 2007 |
| Ten Marketing Tips To Promote Your Business | Comment (2) |