Silgan Containers is the largest metal food can supplier in North America. Silgan supplies America’s leading food brands with convenience packaging that has proven to meet consumer needs and build brand sales and share, profitably.
With an objective to educate current Silgan Container customers on its innovation and development capabilities and emphasize their commitment to innovation, Silgan engaged Crossbow to write, shoot, edit and produce a 3-5 minute telling their story. The video was consistent in look/feel with Silgan’s 2009 ad campaign, and worked as an integrated element in Silgan’s overall marketing effort.
